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Choosing a Domain Name for Your Business

Try to choose a domain name, which is between four and twelve characters long.  All three character domain names have now been registered and those much over twelve characters can become a little difficult to read. Two character domain names are no longer available to buy.  If you can get a domain name, which contains at least one word describing your business, you will have a greater chance of achieving a higher ranking in search engine listings. 

You can use hyphens to separate words in your domain name and your decision might be based on whether or not you like the look of words in your domain name separated by hyphens.

Try to get both the .co.uk and .com versions of your domain name. After all, once you are the proud owner of your domain name and its associated website, the last thing you want to find out is that a competitor has registered and is trading using an alternative version of your domain name!

Your customers may sometimes forget if you have a .co.uk or .com domain name, as both are widely used in the UK.  If you purchase both versions you will be able to have your web and email forwarding configured so that web visitors always end up on your website and their emails always end up in your inbox.

Some businesses purchase every possible miss spelling of their domain name, with every possible suffix!

If you buy your domain name in both the .co.uk and .com versions you need to decide which one to use for your web hosting. The following guidelines should help you decide. If your website promotes services or products essentially for British visitors, or if you want web visitors to know they are dealing with a British company, then a .co.uk name would be your best choice.  If, however, you are after a more global audience, then a .com suffix may suit you better.

Domain names are currently really cheap and you can get both the .co.uk and .com versions for less than £30 including VAT! And that’s for two years! 

Protect your brand and buy your domain name now!

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